SEO stands for “search engine optimisation” in simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better visibility your pages have in the search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO is a fundamental part of digital marketing. People conduct trillions of online searches every year, often with commercial intent, seeking information about products and services. Search is a primary source of digital traffic for brands and complements other marketing channels. Greater visibility and higher rankings in search results compared to your competition can have a material impact on your bottom line.
In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can implement that knowledge across your organic and paid campaigns, website, social media properties, and more.
Search engines such as Google and Bing use bots to crawl web pages; they go from site to site, collecting information about those pages and indexing them. Think of the index as a giant library where a librarian can quickly grab a book to help you find exactly what you’re looking for.
Next, algorithms analyse pages in the index. These take into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts must put in the work. That’s where we come in.
With 93% of online research beginning with search engines, a well-thought-out search engine optimisation (SEO) strategy is sure to change the dynamic of your business. If done right, it has the power to boost organic traffic and improve UX, ultimately leading to more conversions. With our holistic approach to SEO services, we’ll cover everything from the technical foundations, content and creative, SEO and performance, benchmarking, link building, and ongoing optimisation.
Your content must add value. Insightful, optimised content attracts the right customers at different stages in their journey, getting you increased visibility and results.
Many site owners are limiting their site’s success without even knowing it. Have you ever looked into optimising your crawl data, dynamic website design, multi-device serving, migration redirects or search-driven information architecture? If the answer is ‘no’, then there’s most likely a lot of potential for improvement.
Our monthly digital marketing analysis will give you a clear picture of your ongoing performance, traffic changes, organic positions, and website health. This will include:
performance-io will run 4 benchmark audits during a time period of 12 months covering core digital parameters. The pioneer online performance benchmark audit reviews the online performance and measures against competitors. The data and results are presented during a dedicated workshop and covers the four main areas including technical SEO, performance, content, and creative.
We have years of experience optimising for healthcare SEO. With health-related searches increasing around 20% year-on-year, it is clear that the online market for digital health services is rapidly growing. From pharmacies to private medical services, we’re able to produce amazing results for health and medical brands.
As a specialist healthcare marketing agency, we have access to granular insights into exactly what your patients want from their online experience.
We know exactly what keywords you should rank for.
Our keyword discovery involves comprehensive research of your target market, audience, and competition, combined with our proprietary market data, to identify the most valuable search phrases.
Getting this right will reveal untapped opportunities that will broaden your search visibility and increase the enquiries generated by your website.
Our team is made up of in-house SEO specialists that have years of experience behind them – we never outsource. Our specialists have seen it all and understand Google’s changing algorithms. SEO techniques change all the time, and we always make sure we’re one step ahead.
Good SEO takes time. SEO is not an overnight job, and you can expect to see results in months not weeks. At PIO, our strategies are designed to deliver the best results as rapidly as possible. We do this by prioritising the areas of your site that produce the most value, focusing on the techniques that we know produce ROI the quickest.
In your custom-written monthly reports, you can expect to find details on work completed during the month, tracked keyword ranking progress over time, traffic summaries, and priority actions moving forwards. Most importantly, you’ll see those all-important conversions and how SEO is growing them.
If you have any questions about us, or want to reach us, please do not hesitate to contact us or send us an email. hello@performancei.wpenginepowered.com
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