SEO stands for “search engine optimi[s]ation.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
Benchmarking is about measuring a company’s performance. Whether it’s for your products, services or processes, measuring these against a company that is considered to be an industry leader or best can be an insightful tool.
In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO.
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